Postbank will be a national sponsor for the finance sector at the FIFA football World Cup 2006 Germany, the company announced on Monday in Frankfurt am Main. This almost rounds out the team of national sponsors. “A strong team is the prerequisite for success, and as the largest bank in Germany for private customer business, it almost goes without saying that we want to be part of it. We are happy to take on this role, because the FIFA World Cup will be the sporting and media event of 2006 in Germany,” said Prof. Dr. Wulf von Schimmelmann, Chairman of the Management Board at Deutsche Postbank AG.

Franz Beckenbauer, President of the Organising Committee for the FIFA World Cup 2006, is especially pleased to be working together with Postbank. “On a personal level, my experience with this reliable and high-powered partner has been favourable for some time, and I am sure that the partnership between Postbank and the FIFA World Cup 2006 Organising Committee will continue in a very positive vein in the coming years.” Fedor H. Radmann, responsible for Marketing and Sponsorship in the FIFA World Cup 2006 Organising Committee, underlined this: “There is a fine long-standing tradition at football World Cups and Olympic Games of having a bank in the pool of partners and sponsors. Having Postbank – a German bank – on board for the FIFA World Cup 2006 Germany represents a huge benefit to us. This is not only on the financial side, but most especially, due to its dense branch network, from the standpoint of PR and publicity.”

Dr. Wolfgang Klein, head of private customer business at Postbank, promised to also make the FIFA World Cup 2006 an unforgettable event for the bank’s customers. “We will offer customers a range of attractive products around the theme of the football World Cup, including an investment product whose yield will be linked to the performance of the German national team.”

Premium partnership with the German Football Association
To emphasise its strong commitment to football, Postbank also intends to become a Premium Partner of the German Football Association (DFB). This title brings with it extensive privileges and will only be granted to a limited number of companies. Wulf von Schimmelmann: “With our motto ‘simply and economically’, Postbank is looking for the shortest route to the goal – also one of the German national team’s distinguishing virtues. We are looking forward to working together, because the DFB is one of the world’s most successful sporting associations.”

Horst R. Schmidt, General Secretary of the DFB, explained that the DFB and Postbank make ideal partners, because “with over ten million Postbank customers and over six million DFB members, we form an alliance from which everyone will benefit. As we move towards the World Cup 2006, we gain a partner who not only offers financial expertise but also opens up further clear possibilities for us to drive the DFB’s qualification campaign forward.”