2009
Postbank website takes first place again
Awards for advice and usability
Postbank has come out on top in the ibi website ranking for the second time in a row. Postbank received its award from Prof. Dieter Bartmann at a ceremony in Regensburg on March 11. As in the previous year, the testers were again impressed by the quality of advisory services and the usability of www.postbank.de in 2009. Postbank was placed in the top ten for the fifth time. This means that its website is setting new standards in the banking sector.
The experts from ibi research at the University of Regensburg have been rating the websites of more than 150 banks in Germany, Austria and Switzerland since 1998. Its reviews cover more than 230 detailed criteria. "This makes the ibi website ranking the most extensive evaluation of bank websites in the German-speaking region," said Prof. Dieter Bartmann from ibi research. "By rewarding the best ones we are showing how a successful Internet sales operation works at retail banks," added Dieter Bartmann.
Postbank outscored its competitors in the two main categories of quality of advisory services and usability. Sparkasse Hannover and Dresdner Bank came second and third respectively. "The Internet is becoming increasingly important as an information, purchasing and service platform – particularly in combination with the advisory strengths of a branch bank," stated Dr. Michael Meyer, Postbank's Retail Banking director. "We are delighted to have won this award from ibi research again and the huge acceptance by our customers is a true source of inspiration for the future," added Michael Meyer.
Postbank the most popular finance website of any bank
Postbank the most popular finance website of any bank Postbank's web pages are among the most popular of any bank in Germany. Around 3 million unique users visit www.postbank.de each month. This figure was calculated from the ongoing surveys of the market research institution Nielsen Online. Postbank has held this top spot for over three years.
| Place | Bank (brand) | Unique users |
|---|---|---|
| 1 | Sparkassen Group | 6.346 million |
| 2 | Postbank | 2.972 million |
| 3 | ING-DiBa | 1.854 million |
| 4 | Deutsche Bank | 1.399 million |
| 5 | Comdirect Bank | 1.346 million |
| 6 | Sparda banks | 1.328 million |
| 7 | Volksbanken | 1.045 million |
| 8 | Commerzbank | 0.861 million |
| 9 | Dresdner Bank | 0.806 million |
| 10 | Citibank | 0.787 million |
Source:
Postbank, bank pages only on the basis of Nielsen Online, NetView, Germany, home panel, February 2009
